Four Ds of Risky Leisure: Drama, Divinity, Deservingness, and Deliverance

Few studies conducted about so-called high-risk leisure activities in consumer re-search used a dramatic approach to understand consumers’ experiences. Although these stud-ies provided valuable accounts of participation by taking hedonic perspectives, they neglected the economic, political, and structural dynamics that shape and drive the performances of marketers and consumers. To redress this theoretical oversight, I investigated the context of high-altitude mountaineering expeditions that are characterized by risk and stress elements. I present evidence that ideal dramatic notions such as liminality and communitas have little value in explaining the essentially complex and divisive qualities of the performances of marketers and consumers in experiences where they define and maintain social boundaries within and across groups of participants. This further facilitates and shapes recognizing and negotiating risk and uncertainty over both space and time.


Gulnur Tumbat (2007) ,"Four Ds of Risky Leisure: Drama, Divinity, Deservingness, and Deliverance", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 489-490.


Gulnur Tumbat, San Francisco State University


NA - Advances in Consumer Research Volume 34 | 2007

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