Meeting the Needs of Adolescent Disaster Survivors: Getting the Right Consumer Goods Into the Right Hands
Our research with adolescent survivors after the tsunami disaster in Thailand suggests that the special needs of this population were severely underserved. In the waves of relief that followed the basic necessities of food, water, clothing, shelter, and sanitation, adolescents received very little or nothing in terms of additional consumer goods. As we observed these adolescents in their process of re-possession, a set of themes emerged to guide their choices and behaviors in the replacement process. In this paper, we explore these themes to understand which types of goods would have been most helpful to adolescents, and the method in which these goods could be best distributed.
Jill G. Klein and Laura Huang (2007) ,"Meeting the Needs of Adolescent Disaster Survivors: Getting the Right Consumer Goods Into the Right Hands", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 218-220.
Jill G. Klein, INSEAD, Department of Marketing, France
Laura Huang, INSEAD, Department of Marketing, France
NA - Advances in Consumer Research Volume 34 | 2007
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA
Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents
Sandra Praxmarer-Carus, Universität der Bundeswehr München
Stefan Wolkenstoerfer, Universität der Bundeswehr München
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Nathan Dhaliwal, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Jiaying Zhang, University of British Columbia, Canada