Guardianship and Ownership on Nebraska Century Farms
Century farm families are those that have held title to a farm for at least one hundred years. Depth interviews and participant observation with Nebraska Century farm families extends our understanding of the limits to fungibility of possessions imbued with relational symbolism within a kinship group. Our research exposes cultural tensions between ownership and guardianship as well as the way these tensions shape curatorial consumption. Engagement with, access to, and transfer of Century farms illustrate the interplay between ownership and guardianship across generations of farm families. Our paper calibrates a variety of curatorial tactics that illustrate how access and ownership are subordinated to guardianship. We develop contrasts between this cultural model of guardianship and a corporate model of management and ownership.
Eric Arnould, Linda Price, and Carolyn Curasi (2007) ,"Guardianship and Ownership on Nebraska Century Farms", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 698-700.
Eric Arnould, University of Arizona
Linda Price, University of Arizona
Carolyn Curasi, Georgia State University
NA - Advances in Consumer Research Volume 34 | 2007
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA
The Trusted Influencer: How They Do It and How Brands Can Benefit
Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD