Anomie Goes Online: the Emo Microculture

Whether the palliative is jazz or emo, it is common for fringe youth microcultures to identify with a musical genre that gives voice to feelings of alienation. However, the place where these youth connect–their touchspace–has morphed from yesterday’s coffeehouse to today’s website. As part of a larger project focusing upon youth microcultures centered on the common theme of anomie, we collected data from a variety of sources to identify emergent themes relative to communication, ritual, and resistance within this new cyber-mediated anomic microculture. The initial focus of study was the emo microculture. A systematic search procedure identified the written and visual blog communications used in the analysis. After reading and analyzing the time chronicle of both written and visual blogs, a set of eight Emo themes were discovered that define online Emo Anomic Microculture. The preliminary emo themes that emerged are definers, posers, bashers, cohorts, rage ranters, incessant ranters, and connectors. These are defined and summary theme statements are provided.


Tracy A. Rickman and Michael R. Solomon (2007) ,"Anomie Goes Online: the Emo Microculture", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 417-420.


Tracy A. Rickman, Auburn University USA
Michael R. Solomon, Saint Joseph's University USA


NA - Advances in Consumer Research Volume 34 | 2007

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