Anomie Goes Online: the Emo Microculture

Whether the palliative is jazz or emo, it is common for fringe youth microcultures to identify with a musical genre that gives voice to feelings of alienation. However, the place where these youth connect–their touchspace–has morphed from yesterday’s coffeehouse to today’s website. As part of a larger project focusing upon youth microcultures centered on the common theme of anomie, we collected data from a variety of sources to identify emergent themes relative to communication, ritual, and resistance within this new cyber-mediated anomic microculture. The initial focus of study was the emo microculture. A systematic search procedure identified the written and visual blog communications used in the analysis. After reading and analyzing the time chronicle of both written and visual blogs, a set of eight Emo themes were discovered that define online Emo Anomic Microculture. The preliminary emo themes that emerged are definers, posers, bashers, cohorts, rage ranters, incessant ranters, and connectors. These are defined and summary theme statements are provided.



Citation:

Tracy A. Rickman and Michael R. Solomon (2007) ,"Anomie Goes Online: the Emo Microculture", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 417-420.

Authors

Tracy A. Rickman, Auburn University USA
Michael R. Solomon, Saint Joseph's University USA



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion

Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School

Read More

Featured

Trusting the data, the self and “the other” in self tracking practices

Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More

Featured

The Best of Both Worlds: Androgyny in Consumer Choice

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.