Attachment Style, Psychological Security, and Consumer Response to Special Possession Loss

We examine how consumers respond to the psychological security threat from loss of a special possession. Based upon Hart, Shaver, and Goldenberg’s (2005) tripartite security system, we argue that consumer attachment tendencies, that is, the extent to which a person uses possessions to define and communicate the self, affect such responses. Our research shows that people generally become less attached to possessions after a loss. However, the extent of distancing depends on their consumer attachment tendencies. Specifically, people generally low on attachment tendency devalue their remaining possessions more than do people high in attachment tendency.



Citation:

Rosellina Ferraro, Jennifer Escalas, and James R. Bettman (2007) ,"Attachment Style, Psychological Security, and Consumer Response to Special Possession Loss", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 542-545.

Authors

Rosellina Ferraro, University of Maryland
Jennifer Escalas, Vanderbilt University
James R. Bettman, Duke University



Volume

NA - Advances in Consumer Research Volume 34 | 2007



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