Personality, Culture, and Subjective Wellbeing

Although the study of subjective well-being (SWB) has produced many interesting findings about the personality and cultural correlates of SWB (e.g., Diener et al., 2003), certain weaknesses can be identified in previous research. First, SWB has often been assessed in a limited way using simplistic measures. Second, comparability of measures across cultures is often assumed rather than tested. Third, the multi-level structure of the data is usually ignored. We address these issues in the current paper and use primary data collected from over 13,000 respondents in 28 countries around the world to provide new insights into the personality and cultural determinants of SWB.


Hans Baumgartner and Jan-Benedict Steenkamp (2007) ,"Personality, Culture, and Subjective Wellbeing", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 355-358.


Hans Baumgartner, Pennsylvania State University, USA
Jan-Benedict Steenkamp, UNC – Chapel Hill


NA - Advances in Consumer Research Volume 34 | 2007

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