A New Method For Comparing Subjective Wellbeing Across Countries and Its Correlation With Suicide

Cross-national comparisons of subjective well-being (SWB) suffer from individual and national response biases (e.g. self-enhancement, positivity, or social desirability). Many researchers argue that meaningful comparisons across countries are therefore impossible. We demonstrate with simulated data that a new method, the differenced confirmatory factor analysis (dCFA), eliminates response biases as opposed to extant methods such as simple means or traditional CFA. Using two independent SWB datasets of 26 and 30 countries, we show that dCFA yields dramatically different country rankings, and that suicide rates correlate with SWB means.


Joachim Vosgerau, Hubert Gatignon, and Ed Diener (2007) ,"A New Method For Comparing Subjective Wellbeing Across Countries and Its Correlation With Suicide", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 355-358.


Joachim Vosgerau, Carnegie Mellon, USA
Hubert Gatignon, INSEAD, France
Ed Diener, University of Illinois - Urbana Champagne, USA


NA - Advances in Consumer Research Volume 34 | 2007

Share Proceeding

Featured papers

See More


G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More


“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience

Roland Schroll, University of Innsbruck, Austria

Read More


O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.