Philosophy and Consumption: Discussions on Trust and Brands

Conversations continue around Philosophy and Consumption after last year’s roundtable attracted 45 participants, encouraging consumer researchers to reflect on philosophical concepts, frameworks, or philosophical figures that have impacted, and continue to impact, the way each of us asks questions, conceptualizes problems, and carries out our arguments and analysis. This session spurs interaction between scholars with a variety of interests and research paradigms who are engaged –whether implicitly or explicitly–in philosophically informed consumer research. Examples include research on tragedy; constructions of “consumers that matter”; and consumer subjectivities constituted through interaction with brands and marketing representations.


Shona Bettany, Susan Dobscha, and Marcus Giesler (2007) ,"Philosophy and Consumption: Discussions on Trust and Brands", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 703-749.


Shona Bettany, Bradford University, UK
Susan Dobscha, Bentley College, USA
Marcus Giesler, York University, Canada


NA - Advances in Consumer Research Volume 34 | 2007

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