The Homeless Renegotiating Marketspaces: Hey! Why Is Your Store in Our Living Room?

Seeing a panhandler on a retail corner or someone “down-and-out” asleep on a public bench yields a multitude of reactions. Imagine stepping over an individual to enter a retail outlet or being awakened and kicked out of your home because someone wants to walk through it. For business owners and the homeless in a downtown retail area, these scenarios are reality. Tensions increase as multiple actors utilize the same space for different purposes. In this paper, we use ethnographic methods to explore the politics of socio-spatial dynamics in the marketplace as business owners, domiciled consumers, and the homeless negotiate meanings within the physical marketplace.


Natalie Ross Adkins and Susie Pryor (2007) ,"The Homeless Renegotiating Marketspaces: Hey! Why Is Your Store in Our Living Room?", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 590-595.


Natalie Ross Adkins, Creighton University
Susie Pryor, University of Nebraska


NA - Advances in Consumer Research Volume 34 | 2007

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