Measuring the Antecedents of Impulsive Buying Behavior on the Www

Literature review of existing impulsive buying research shows a significant lack of studies explaining unplanned purchases of online shops. This paper tries to fulfill this gap by measuring the antecedents of impulsive buying. Additional explaining factors like technical constraints or browsing suggested by the IS literature are added into the causal model. The results of a pilot study show satisfactorily local fit indices indicating high construct validity of the used scales. The supposed hypotheses of the causal are only partially confirmed. The authors suggest conducting further studies focusing on different product categories and personal characteristics.



Citation:

Arne Floh and Maria Madlberger (2007) ,"Measuring the Antecedents of Impulsive Buying Behavior on the Www", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 650-749.

Authors

Arne Floh, WU Wien, Austria
Maria Madlberger, WU Wien, Austria



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators

FERNANDO DE OLIVEIRA SANTINI, UNIVERSIDADE DO VALE DO RIO DOS SINOS - UNISINOS
Frederike Monika Budiner Mette, ESPM, Brazil
Mateus Canniatti Ponchio, ESPM, Brazil
Wagner Junior Ladeira, Unisinos

Read More

Featured

Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume

Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand

Read More

Featured

Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.