Perceived Fairness: Conceptual Framework and Scale Development

The purpose of the paper is to present a conceptual framework for perceived fairness by disentangling its cognitive and emotional aspects in order to develop a theoretically sound measurement instrument. Notwithstanding the important influence of fairness on consumer attitudes and behaviors, prior research in marketing and psychology suffers from the lack of generally agreed-upon antecedents and consequences, which hampers scale development. To clarify the construct, we propose a theoretically grounded conceptual framework that can advance development of a valid and reliable measurement instrument for consumer research.



Citation:

Sooyeon Nikki Lee-Wingate and Barbara Stern (2007) ,"Perceived Fairness: Conceptual Framework and Scale Development", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 400-403.

Authors

Sooyeon Nikki Lee-Wingate, Rutgers University
Barbara Stern, Rutgers University



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Unintended Customer Consequences of Corporate Lobbying

Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada

Read More

Featured

Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles

Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University

Read More

Featured

How Mortality Salience Shapes Consumers’ Responses to Brands

Polina Landgraf, IE Business School, IE University
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.