The Bidirectional Relationship Between Making Choices and Self-Regulation

Choice and self-regulation share important underlying qualities, which suggests that they may reciprocally affect one another. Two studies tested whether making choices affects subsequent self-regulation. Study 1 found that after choosing options for a hypothetical computer, as compared to choosing options pre-chosen by the experimenter, participants stopped solving anagrams sooner. Study 2 revealed that compared to detailing one’s opinions, making multiple choices reduced consumption of a bad-tasting but healthy beverage. Two additional studies demonstrated that engaging in self-regulation decreases participants’ ability to switch decision strategies (study 3) or choose an option other than the status quo (study 4).



Citation:

Kathleen D. Vohs and Jungkeun Kim (2007) ,"The Bidirectional Relationship Between Making Choices and Self-Regulation", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 419-420.

Authors

Kathleen D. Vohs, University of Minnesota, US
Jungkeun Kim, University of Minnesota, US



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Featured

I10. Can Body Size Influence the Judgments of Warmth and Competence?

Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada

Read More

Featured

H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation

Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.