Setting the Stage Or Making the Final Cut: the Timing of Control in the Choice Process
We investigate how choosing at different stages of the decision process influences outcome satisfaction. We compare situations in which people control the consideration set formation, but not the final choice, to situations in which they control the final choice, but not the consideration set formation. Results show that when options were unambiguous, those who controlled the choice set were more satisfied than those who controlled the final choice, but this effect disappeared when options were ambiguous. We explain these results based on people’s differential ability to prepare for loss of control and make peace with their choice outcome.
Simona Botti and Tom Meyvis (2007) ,"Setting the Stage Or Making the Final Cut: the Timing of Control in the Choice Process", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 417-420.
Simona Botti, Cornell University, US
Tom Meyvis, New York University, US
NA - Advances in Consumer Research Volume 34 | 2007
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France
C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes
Olga Lavrusheva, Aalto University, Finland
Alexei Gloukhovtsev, Aalto University, Finland
Kristina Wittkowski, Aalto University, Finland
Tomas Falk, Aalto University, Finland
Pekka Mattila, Aalto University, Finland