Measurement Issues For Compulsive Buying Assessment: the Impact of Hot Vs Cold Mode on Gender Difference

Compulsive buying questionnaire scores were compared between two modes (mall intercept, i.e. “hot”, and self-completion survey away from the shopping scene, i.e. “cold”) by aggregating the results of four separate studies. Exploratory results show a higher amplitude gender difference in cold mode than in hot one. Some hypothesis are formulated in order to explain why such an unexpected discrepancy occurred between the two operational modes. In particular, it is suggested that different affect priming could be triggered by these two modes, thus eliciting different responses from male and female respondents.



Citation:

Fabrice Pombet and Stephen K. Tagg (2007) ,"Measurement Issues For Compulsive Buying Assessment: the Impact of Hot Vs Cold Mode on Gender Difference", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 391-393.

Authors

Fabrice Pombet, Department of Management, School of Business and Economics, University of Exeter, UK
Stephen K. Tagg, Department of Marketing, Strathclyde University, UK



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Featured

The Ritualistic Dimension of Microlending

Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile

Read More

Featured

I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition

Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.