Individuality, Relatedness, Or None of the Above? How Thinking Concretely Can Impair the Activation of Self-Relevant Goals
This research shows the importance of mindsets as cognitive processes that can interact with people’s self-representations and impact their interpretations of consumer situations. In four experiments, we show that individuals are more likely to bring to mind goals linked to a primed self-concept when they are in an abstract mindset (compared to a concrete mindset). Participants in an abstract mindset who are primed with independence bring to mind more independence goals whereas those primed with interdependence bring to mind more relatedness goals. In contrast, participants in a concrete mindset focus on concrete experiences from the situation regardless of self-concept priming.
Carlos Torelli (2007) ,"Individuality, Relatedness, Or None of the Above? How Thinking Concretely Can Impair the Activation of Self-Relevant Goals", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 567-568.
Carlos Torelli, University of Illinois at Urbana-Champaign
NA - Advances in Consumer Research Volume 34 | 2007
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA
Stigma at Every Turn: Exploring Bi+ Consumer Experiences
Abigail Jean Nappier Cherup, University of Nebraska-Lincoln
Andre F. Maciel, University of Nebraska-Lincoln
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO