Sacred Songs, Secular Words: Discourse on the Consumption of Religious Music
This study analyses the overlap between sacred and secular through a reading of Christian music. Discourse analysis through the textual reading of song lyrics was conducted to explore meanings of a popular Australian produced contemporary and traditional Christian songs. Situated in consumer culture, the study reveals how a religious expression such as Christian music speaks a particular discourse whose meanings transcend sacredness into secular realms. Implications for sacred/secular theory are discussed.
Jeaney Yip (2007) ,"Sacred Songs, Secular Words: Discourse on the Consumption of Religious Music", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 381-383.
Jeaney Yip, University of Sydney, Australia
NA - Advances in Consumer Research Volume 34 | 2007
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