Research has consistently demonstrated that questioning people about the performance of a behavior influences the future performance of that behavior. This question-behavior effect (often referred to in the literature as the mere-measurement and self-prophecy effects) has been demonstrated in a variety of contexts. Although published research has shown the importance of question-behavior effects and detailed at least two underlying theoretical mechanisms (i.e., attitude accessibility and cognitive dissonance), there is a considerable amount of research needed to be done. The purpose of this roundtable is to bring together researchers interested in this area to discuss unpublished findings and directions for future research.


Pierre Chandon, Paul Dholakia, and Gavan Fitzsimons (2007) ,"Participants:", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research.

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Pierre Chandon, INSEAD, France (on leave at Wharton)
Paul Dholakia, Rice University, USA
Gavan Fitzsimons, Duke University, USA


NA - Advances in Consumer Research Volume 34 | 2007

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