Be Better Or Be Merry: How Mood Affects Self-Control

We explore whether the effect of mood on self-control success depends on a person’s accessible goal. Positive mood signals to adopt an accessible goal, whereas negative mood signals to reject an accessible goal; therefore, happy (vs. neutral or unhappy) people perform better on self-control tasks when they are primed with a self-improvement goal because self-control tasks are compatible with self-improvement. Conversely, happy people abstain from self-control tasks when they are primed with a mood management goal because self-control tasks are incompatible with this goal. This pattern receives consistent support across several self-control tasks (e.g., donating to charity, seeking negative feedback).



Citation:

Ayelet Fishbach and Aparna A. Labroo (2007) ,"Be Better Or Be Merry: How Mood Affects Self-Control", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 585-586.

Authors

Ayelet Fishbach, University of Chicago, USA
Aparna A. Labroo, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Inside Jokes: Humor as social exclusion

Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

The Role of Expectations About Changes in Wealth in Discounting Decisions

Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA

Read More

Featured

Tattoo: A Perspective Beyond Estethics

Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.