An Extended Paradigm For Measurement Analysis of Marketing Constructs Applicable to Panel Data

Three extensions of the current scale development paradigm are proposed. First, our model separates stable (trait) sources of substantive variation in a construct from transient (state) sources. Second, we distinguish six types of error based on (a) whether the error is stable or transient, and (b) whether the error affects individual items, subsets of items, or all items in a scale. Third, researchers should make the means of scale items an explicit component of measurement analysis and test for the invariance of item loadings and intercepts for meaningful comparisons. The model is applied to brand loyalty and deal proneness to illustrate the benefits of the proposed procedure.



Citation:

Hans Baumgartner and Jan-Benedict E.M. Sreenkamp (2007) ,"An Extended Paradigm For Measurement Analysis of Marketing Constructs Applicable to Panel Data", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 537-540.

Authors

Hans Baumgartner, Penn State, US
Jan-Benedict E.M. Sreenkamp, University of Northern Carolina, US



Volume

NA - Advances in Consumer Research Volume 34 | 2007



Share Proceeding

Featured papers

See More

Featured

Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations

Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands

Read More

Featured

E12. Green versus Premium Choice and Feelings of Pride

Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná

Read More

Featured

D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators

Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.