A Meditation on Mediation

Mediation is frequently of interest to social science researchers. A theoretical premise posits an intervening variable, M, some indicative measure of the process through which an independent variable, X, is thought to impact a dependent variable, Y. The researcher assesses the extent to which the effect of X on Y is direct or indirect, usually via regressions, per Baron and Kenny (JPSP, 1986). We begin by challenging the frequent use of mediation assessments. We then conduct a series of Monte Carlo simulation studies and show that the regression technique never surpasses structural equations modeling.


Dawn Iacobucci (2007) ,"A Meditation on Mediation", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 536-538.


Dawn Iacobucci, Wharton, US


NA - Advances in Consumer Research Volume 34 | 2007

Share Proceeding

Featured papers

See More


Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists

Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More


J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip

Jayant Nasa, Indian School of Business
Tanuka Ghoshal, Baruch College, USA
Raj Raghunathan, University of Texas at Austin, USA

Read More


Walking the Thin Edge: The Dark Side of Brand Communities and Collecting

Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.