A Construal Level Theory Approach to Understanding Self-Control Strategies

Many prevalent societal issues arise from the overconsumption of resources often associated with self-control failure. The present research seeks to enlighten various strategies that consumers use to exercise control over their own behavior by organizing these strategies using construal level theory (CLT) principles of psychological distance. Evidence of consumers’ actual self-control strategies is presented with respect to the CLT framework. Individual differences in trait self-control are shown to affect the use of self-control strategies. A number of interesting future research avenues arise from the CLT framework and data.


Kelly Haws (2007) ,"A Construal Level Theory Approach to Understanding Self-Control Strategies", in NA - Advances in Consumer Research Volume 34, eds. Gavan Fitzsimons and Vicki Morwitz, Duluth, MN : Association for Consumer Research, Pages: 334-336.


Kelly Haws, University of South Carolina


NA - Advances in Consumer Research Volume 34 | 2007

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