Discourses of Motherhood and Consumption Practices of Turkish Mothers
Being primarily responsible of conducting logistical and emotional work of childrearing, mothers have agency in formation of the child’s future identity, cultural values and dispositions, and serve as role models, sources of social pressure, and interpersonal support. This article aims to discover discourses of motherhood of Turkish mothers, especially educated and middle class, who have children dependent on their consumption decisions and how their discourses figure in their consumption practices of products, such as food and clothing, which they buy on behalf of their children. After studying discourses of motherhood, discursive and consumption practices of Turkish mothers are analyzed.
*The author would like to thank A. Fuat Fırat for providing valuable comments.
Ayla Özhan Dedeoglu (2006) ,"Discourses of Motherhood and Consumption Practices of Turkish Mothers", in GCB - Gender and Consumer Behavior Volume 8, eds. Lorna Stevens and Janet Borgerson, Edinburgh, Scottland : Association for Consumer Research, Pages: 16.
Ayla Özhan Dedeoglu, Faculty of Economics and Administrative Sciences, Ege University
GCB - Gender and Consumer Behavior Volume 8 | 2006
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