Shopping –Differences Between Genders Or Differences in Interests?

SHORT ABSTRACT
 

This working paper addresses differences and similarities between male and female shopping behaviour. It hypothesises that the differences in shopping behaviour between men and women are not related to biological gender, but to differences in interests, which may be related to differences in personality. It also acknowledges that this still has to be determined. For this purpose, the background literature is discussed and a preliminary study is outlined. A preliminary analysis suggests that overall men and women indeed conceptualise shopping very similarly, but at the same time there are also both men and women who stereotype themselves as a “stereotypical male or female shopper”.



Citation:

Ivonne Hoeger, Brian Young, and Jonathan Schroeder (2006) ,"Shopping –Differences Between Genders Or Differences in Interests?", in GCB - Gender and Consumer Behavior Volume 8, eds. Lorna Stevens and Janet Borgerson, Edinburgh, Scottland : Association for Consumer Research, Pages: 4.

Authors

Ivonne Hoeger, University of Exeter
Brian Young, School of Psychology, University of Exeter
Jonathan Schroeder, School of Business and Economics, University of Exeter



Volume

GCB - Gender and Consumer Behavior Volume 8 | 2006



Share Proceeding

Featured papers

See More

Featured

R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands

Lingrui Zhou, Duke University, USA
Katherine Crain, Duke University, USA
Keisha Cutright, Duke University, USA

Read More

Featured

Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More

Featured

J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Keith Wilcox, Columbia University, USA
Amy Dalton, Hong Kong University of Science and Technology

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.