The Tiger Roars: Tribalism in a Non-Traditional Australian Sport

“The Tiger roars: Tribalism in a non-traditional Australian Sport”

Catherine Sutton-Brady, University of Sydney




This paper explores the concept of tribalism in the martial art of karate. Shotokan Karate a traditional Japanese martial art form has been practiced in Australia for less than 30 years, therefore is not considered a traditional Australian sport, but does have a significant following. Using an ethnographic approach this paper introduces and highlights elements of tribalism and of the subculture of consumption which are evidenced by following and interviewing the Australian team over three days of competition at the last World Championships in Durban South Africa.


Catherine Sutton-Brady (2006) ,"The Tiger Roars: Tribalism in a Non-Traditional Australian Sport", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 342-343.


Catherine Sutton-Brady, The University of Sydney


NA - Advances in Consumer Research Volume 33 | 2006

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