Technology-Based Communication Patterns of Youth

Technology-Based Communication Patterns of Youth

 

Nivein Behairy, Sayantani Mukherjee, Burcak Ertimur, Alladi Venkatesh

University of California, Irvine

 

 

 

This ongoing research explores consumption practices of young consumers in their use of technology. We used qualitative research methods and collected data from ten informants in California. Analysis reveals evolving communication patterns among young consumers. Key underlying motivation for use of communication mediums is guided by young consumers’ need for connectedness. Consumers select specific communication technologies depending on structural properties of a particular technology and level of intimacy in social relationships. We contribute to consumer research by illustrating the role of communication technologies in enabling different patterns of information exchange. These exchanges have implications for diffusion of product information.



Citation:

Nivein Behairy, Sayantani Mukherjee, and Burcak Ertimur,Alladi Venkatesh (2006) ,"Technology-Based Communication Patterns of Youth", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 304-305.

Authors

Nivein Behairy, University of California, Irvine
Sayantani Mukherjee, University of California, Irvine
Burcak Ertimur,Alladi Venkatesh, University of California, Irvine,University of California, Irvine



Volume

NA - Advances in Consumer Research Volume 33 | 2006



Share Proceeding

Featured papers

See More

Featured

Can Implicit Theory Influence Construal Level?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Featured

L5. Understanding the components and effects of the Omnichannel Seamless Experience.

PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)

Read More

Featured

When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases

Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.