Influences on the Illusory Truth Effect in Consumer Judgment
The Illusory Truth Effect: Exploring Implicit and Explicit
Memory Influences on Consumer Judgments
Maria L. Cronley
Miami University
Frank R. Kardes
University of Cincinnati
Scott A. Hawkins
University of Toronto
Citation:
Maria L. Cronley, Frank R. Kardes, and Scott A. Hawkins (2006) ,"Influences on the Illusory Truth Effect in Consumer Judgment ", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 247-247.
Authors
Maria L. Cronley, Miami University
Frank R. Kardes, University of Cincinnati
Scott A. Hawkins, University of Toronto
Volume
NA - Advances in Consumer Research Volume 33 | 2006
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