Free Bumperstickers For a Better Future: the Long Term Effect of the Labeling Technique.
Free bumper stickers for a better future: The long term effect of the labeling technique.
Arnaud Liégeois, Catholic
Vincent Yzerbyt, Catholic
Olivier Corneille, Catholic
We compared the labeling technique with a traditional social marketing campaign, providing thought-provoking arguments, regarding their long term effect on ecological behavior. In this study (n = 241), we provided participants either with an ecological, self-descriptive label, an information-based campaign promoting ecological behavior or no information at all, and compared behavior in a repeated social dilemma situation, framed as an ecological task. We found that labeling outperforms classical campaigns on the longer term. We did not observe the expected interaction with mental load.
Gert Cornelissen, Siegfried Dewitte, and Luk Warlop,Arnaud Liégeois,Vincent Yzerbyt (2006) ,"Free Bumperstickers For a Better Future: the Long Term Effect of the Labeling Technique.", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 284-285.
Gert Cornelissen, Catholic University Leuven, Belgium
Siegfried Dewitte, Catholic University Leuven, Belgium
Luk Warlop,Arnaud Liégeois,Vincent Yzerbyt, Catholic University Leuven, Belgium,Catholic University of Louvain, Belgium,Catholic
NA - Advances in Consumer Research Volume 33 | 2006
Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Linda Hagen, University of Southern California, USA
Spreading of Alternatives Without a Perception of Choice
Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA
Conducting Consumer-Relevant Research
Jeffrey Inman, University of Pittsburgh, USA
Margaret C. Campbell, University of Colorado, USA
Amna Kirmani, University of Maryland, USA
Linda L Price, University of Oregon, USA