Community and Connectivity: Examining the Motives Underlying the Adoption of a Lifestyle of Voluntary Simplicity

Community and Connectivity: Examining the Motives Underlying the

Adoption of a Lifestyle of Voluntary Simplicity

 

Suzanne Miller

University of Delaware

 

Jennifer Gregan-Paxton

Univerisity of Delaware

 

Interest has been growing in alternative consumption lifestyles, as researchers attempt to understand those who choose to lessen their participation in America’s “commodity culture.” Of particular interest is a group of “anti-consumers” known as voluntary simplifiers.  This paper, using in-depth interviews, sheds light on the motives and unifying values underlying the choice of this lifestyle. Although exhibiting tremendous variance in their implementation of simplicity, respondents’ motives revealed a common theme of community, both local and global.  In addition, a more general factor, the desire for connectivity with people and the planet, emerged as a unifying criterion for decisions regarding whether and to what extent to participate in the consumer marketplace.



Citation:

Suzanne Miller and Jennifer Gregan-Paxton (2006) ,"Community and Connectivity: Examining the Motives Underlying the Adoption of a Lifestyle of Voluntary Simplicity ", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 289-290.

Authors

Suzanne Miller, University of Delaware
Jennifer Gregan-Paxton, University of Delaware



Volume

NA - Advances in Consumer Research Volume 33 | 2006



Share Proceeding

Featured papers

See More

Featured

With or Without You: When Second Person Pronouns Engage Listeners

Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA

Read More

Featured

Inequality and Market (In)efficiency

Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.