Wanting a Bit(E) of Everything. the Role of Hunger in Variety Seeking

Wanting a Bit(e) of Everything. The Role of Appetitive Desire in Variety Seeking.

CAROLINE GOUKENS, K.U.Leuven

SIEGFRIED DEWITTE, K.U.Leuven

MARIO PANDELAERE, K.U.Leuven

LUK WARLOP, K.U.Leuven

 

abstract

Two experiments and one field study investigate the importance of appetitive desire when making multiple consumption choices at once. In the first two studies, we show that an increase in the attractiveness of the object of desire, namely food, enhances variety seeking in the object of desire. Our results also provide theoretical insights on the effect of desire on choice rules. In a last study, we replicate these findings in a real-life setting and generalize them to other types of desire. The findings are situated in prior work on variety seeking and integrated into a discussion on the theoretical implications.



Citation:

Caroline Goukens, Siegfried Dewitte, and Mario Pandelaere,Luk Warlop (2006) ,"Wanting a Bit(E) of Everything. the Role of Hunger in Variety Seeking", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 448-449.

Authors

Caroline Goukens, Katholieke Universiteit Leuven
Siegfried Dewitte, Katholieke Universiteit Leuven
Mario Pandelaere,Luk Warlop, Katholieke Universiteit Leuven,Katholieke Universiteit Leuven



Volume

NA - Advances in Consumer Research Volume 33 | 2006



Share Proceeding

Featured papers

See More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Featured

Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time

Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA

Read More

Featured

Time and Space for Robots and AI

Marat Bakpayev, University of Minnesota Duluth, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!