Consumer Watchdogs on the Internet - Protecting Consumers Against Counterfeiting
Watchdogs on the Internet – Protecting Consumers against Online Fraud
Department of Marketing,
Counterfeiting is one of the biggest growth industries in the world (Alcok, Chen, Ch’ng, Hodson et al 2003). The rise of the ‘super counterfeit’ has meant that consumers are often paying large amounts of money for products they believe are genuine (Nia and Zaichkowsky 2000). Some consumers have set themselves up as self-styled ‘watchdogs’, campaigning about this type of fraud by educating their more naïve counterparts. This research is concerned with two key issues – firstly the question of what motivates certain consumers to set themselves up in this way and secondly to assess how consumers in general react to such ‘watchdogs’ and to what extend they utilize these services.
Lisa Simpson (2006) ,"Consumer Watchdogs on the Internet - Protecting Consumers Against Counterfeiting", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 303-304.
Lisa Simpson, Department of Marketing, University of Otago, New Zealand
NA - Advances in Consumer Research Volume 33 | 2006
O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude
Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France