When I Go Out to Eat I Want to Enjoy Myself: an Investigation Into Consumers' Use of Nutrition Information

WHEN I GO OUT TO EAT I WANT TO ENJOY MYSELF:

AN INVESTIGATION INTO CONSUMERS’ USE OF NUTRITION INFORMATION

 

ABSTRACT

 

Over the past decade, the world has been facing an obesity epidemic.  In the popular press and certain governmental and public policy circles, this seems to be attributed to the marketing efforts of fast-food and chain restaurants.  In two studies models are tested to enlighten the discussion of consumers’ reactions to nutrition information when it is present on restaurant menus.  The results in both studies indicate that when consumers eat out at restaurants their decisions are based on taste and preference rather than nutrition information if it is presented on a menu.  These results may have implications for the proposed legislation of nutrition information on restaurant menus.



Citation:

Courtney Droms (2006) ,"When I Go Out to Eat I Want to Enjoy Myself: an Investigation Into Consumers' Use of Nutrition Information", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 282-283.

Authors

Courtney Droms, University of South Carolina



Volume

NA - Advances in Consumer Research Volume 33 | 2006



Share Proceeding

Featured papers

See More

Featured

Influence of Visual Crowding and Space Between Products on Consumer Choice

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Featured

R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence

Summer Hyoyeon Kim, University of Kansas, USA
Jessica Li, University of Kansas, USA
Jenny Olson, Indiana University, USA
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More

Featured

R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents

Kimberley Mosher Preiksaitis, Siena College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!