Discount Rates For Time Versus Dates: the Sensitivity of Discounting to Time-Interval Description

Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description

Robyn A. LeBoeuf, University of Florida

 

This research examines the impact of time-interval description on consumers’ discount rates.  An initial study shows that consumers demand more money to delay income for a given time interval when that interval is described by an extent of time than when it is described by dates.  This heightened discounting under extent-based (compared to date-based) descriptions also manifests when consumers specify their own waiting times, when they choose among investments, and when they postpone debts.  Additional results suggest that this pattern arises because time intervals are perceived as longer when described by extent than when described by dates.



Citation:

Robyn LeBoeuf (2006) ,"Discount Rates For Time Versus Dates: the Sensitivity of Discounting to Time-Interval Description", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 138-138.

Authors

Robyn LeBoeuf, University of Florida



Volume

NA - Advances in Consumer Research Volume 33 | 2006



Share Proceeding

Featured papers

See More

Featured

C1. Promoting Subjective Preferences in Simple Choices During Sleep

Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University

Read More

Featured

D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending

Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia

Read More

Featured

P6. Marginal Cost Consideration

Ethan Pew, Stony Brook University
Hyunhwan Lee, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.