Anthropomorphism and Consumer Behavior

ACR 2005 Roundtable:  Anthropomorphism and Consumer Behavior


Discussion Leader: Tina Kiesler, California State University, Northridge


Russell W. Belk, University of Utah

Tanya L. Chartrand, Duke University

Deborah Cours, California State University, Northridge

Gavan J. Fitzsimons, Duke University

Eric Greenleaf, New York University

Katrin Harich, California State University, Fullerton

Deborah D. Heisley, California State University, Northridge

Vicki G. Morwitz, New York University

Debra Lynn Stephens, University of Portland





Anthropomorphism is the tendency of people to make attributions of humanlike characteristics to animals and nonhuman entities. Research on pets and possessions indicate that humans easily attribute humanlike qualities to nonhuman entities.  However, the antecedents, processes, and consequences of anthropomorphism in a consumer context are not yet well understood.  The general purpose of this roundtable is to provide an open discussion of research ideas, approaches, and issues for ACR members interested in research on anthropomorphism and consumer behavior, with the goal of further developing this area of inquiry.


Discussion Leader: Tina Kiesler (2006) ,"Anthropomorphism and Consumer Behavior", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 149-149.


Discussion Leader: Tina Kiesler, California State University, Northridge


NA - Advances in Consumer Research Volume 33 | 2006

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