Coping With Individual-Group Incongruity

Coping with Individual-Group Incongruity

 

Shuoyang Zhang, Indiana University
Adam Duhachek, Indiana University
Shanker Krishnan, Indiana University

 

Increasing attention has recently been given to the social aspects of consumer behavior. However, most studies have viewed consumers as subjects to group influence, and have not addressed the dynamic processes involved, including the coping strategies consumer use in stressful situations. The present research addresses this gap by formulating a model of individual coping with attitude change in response to social influence. Two studies provide evidence in support of the proposed model. This research contributes to extant literature related to cognitive evaluation, emotional appraisal, attitude change, social influence and specific coping responses.



Citation:

Shuoyang Zhang, Adam Duhachek, and Shanker Krishnan (2006) ,"Coping With Individual-Group Incongruity", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 261-262.

Authors

Shuoyang Zhang, Indiana University
Adam Duhachek, Indiana University
Shanker Krishnan, Indiana University



Volume

NA - Advances in Consumer Research Volume 33 | 2006



Share Proceeding

Featured papers

See More

Featured

Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink

Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China

Read More

Featured

When Prominent Logos Make You Feel Competent

Sara Caprioli, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Nailya Ordabayeva, Boston College, USA

Read More

Featured

Brands as Mediators: A Research Agenda

Philipp K. Wegerer, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.