Authenticity At Gettysburg

Authenticity at Gettysburg


Athinodoros Chronis, California State University-Stanislaus, USA

Ronald D. Hampton, University of Nebraska-Lincoln, USA





Notwithstanding its potential value for consumption, authenticity has been criticized as a “problematic concept.” Our ethnography at Gettysburg National Military Park indicates that, while consumers welcome staged authenticity, they are not actively searching for it. Instead, visitors appreciate authenticity as a means to an end: perceived site authenticity is a powerful time machine that connects consumers with the past. In this role, it functions as a mediating concept that triggers consumer imagination. This conceptualization provides a link between authenticity as a feature of the product and the intangible virtues resulting from the consumers’ passionate engagement with a profound cultural narrative.


Athinodoros Chronis and Ronald Hampton (2006) ,"Authenticity At Gettysburg", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 367-369.


Athinodoros Chronis, California State University, Stanislaus
Ronald Hampton, University of Nebraska-Lincoln


NA - Advances in Consumer Research Volume 33 | 2006

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