Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them.The Depleting Nature of Weather Induced Bad Moods.
Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them.
The Depleting Nature of Weather-Induced Bad Moods.
PHILIP HANS FRANSES
MARNIK G. DEKIMPE
We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in
Sabrina Bruyneel, Siegfried Dewitte, and Philip Hans Franses,Marnik Dekimpe (2006) ,"Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them.The Depleting Nature of Weather Induced Bad Moods.", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 46-47.
Sabrina Bruyneel, Catholic University Leuven
Siegfried Dewitte, Catholic University Leuven
Philip Hans Franses,Marnik Dekimpe, Erasmus University Rotterdam,Catholic University Leuven/Erasmus University Rotterdam
NA - Advances in Consumer Research Volume 33 | 2006
Featured papersSee More
C2. The Bad Taste of Healthy Food Discounts
Iina Ikonen, Vrije Universiteit Amsterdam
Aylin Aydinli, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam
If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln
M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior
Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University