Negative Mood and Risk Taking Tendency: the Effect of Attachment Style

Negative Mood and Risk Taking Tendency: The Effect of Attachment Style

Hieu P. Nguyen - University of Texas at Arlington

Eyad Youssef - Old Dominion University


This research explores the effect of attachment style (the systematic pattern of relational expectations, emotions, and behaviors resulting from the internalization of a particular history of attachment experiences) on the relationship between negative mood and risk taking. Results indicate that high avoidance attachment leads to increased risk taking under negative mood while there is no effect for the low avoidance group. Negative mood did not cause either high or low anxiety people to be more risk taking. Whether negative mood encourages risk taking (the mood maintenance hypothesis) or risk aversion (the affect-as-information hypothesis) seems to be influenced by individuals’ attachment style.


Hieu Nguyen and Eyad Youssef (2006) ,"Negative Mood and Risk Taking Tendency: the Effect of Attachment Style", in NA - Advances in Consumer Research Volume 33, eds. Connie Pechmann and Linda Price, Duluth, MN : Association for Consumer Research, Pages: 258-351.


Hieu Nguyen, The University of Texas at Arlington
Eyad Youssef, Old Dominion University


NA - Advances in Consumer Research Volume 33 | 2006

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