Life Among the Winnebago
Citation:
John Schouten (1991) ,"Life Among the Winnebago", in SV - Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, eds. Russell Belk, Provo, UT : Association for Consumer Research, Pages: 13.
Wooden Indians, mechanical miners, barkers with beards and bad teeth bid us enter and buy, women with legs like bread dough and men with John Deere caps or Epcot Center belt buckles amble through curio shop doors with passionless faces: we have taken up life with the Winnebago. Those of us who eschew the city bus for the daily tournament of freeways put a home inside a bus and tie ourselves with black umbilici to oases like Rec Vee Park or Chief Hosa Campground, everchanging landscapes of aluminum in the pines. We eat the native foods (Coca-Cola, yuppie cheese, light beer, Twix bars) and perform the necessary rituals of acculturation (the symbolic bath, a facsimile of suburban food preparation); we seek artifacts by which to explain, to understand the structure of life in this elusive tribe, following their movements with tangles of microphones and videotape and Kodak in all its forms, tip-tapping field notes WordPerfectly for the annals of science that lie in file drawers and shoe boxes and floppy disks and photo albums and coat pockets throughout the land of the Winnebago. ----------------------------------------
Authors
John Schouten
Volume
SV - Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey | 1991
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