An Individual Differences Multidimensional Scaling Approach Towards Consumer Decision-Making



Citation:

Richard I. Kushner (1972) ,"An Individual Differences Multidimensional Scaling Approach Towards Consumer Decision-Making", in SV - Proceedings of the Third Annual Conference of the Association for Consumer Research, eds. M. Venkatesan, Chicago, IL : Association for Consumer Research, Pages: 546-561.

Authors

Richard I. Kushner, University of New Hampshire



Volume

SV - Proceedings of the Third Annual Conference of the Association for Consumer Research | 1972



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