Goal-Directed Behavior, Emotion, and Social Identity in Consumer Research
ABSTRACT - Consumer research has made many advances over the years. Most of this work has contributed to our knowledge of information processing. In the vast majority of cases, focus has been placed on studying cognitive processes, with the dependent variable being either attitudes, beliefs, or some other internal mental state. Much less research has investigated consumer action, which will be the topic of this talk. My objective will be to describe a program of research that I and others have pursued to better understand consumer action.
Citation:
Richard P. Bagozzi (2005) ,"Goal-Directed Behavior, Emotion, and Social Identity in Consumer Research", in AP - Asia Pacific Advances in Consumer Research Volume 6, eds. Yong-Uon Ha and Youjae Yi, Duluth, MN : Association for Consumer Research, Pages: 1.
Consumer research has made many advances over the years. Most of this work has contributed to our knowledge of information processing. In the vast majority of cases, focus has been placed on studying cognitive processes, with the dependent variable being either attitudes, beliefs, or some other internal mental state. Much less research has investigated consumer action, which will be the topic of this talk. My objective will be to describe a program of research that I and others have pursued to better understand consumer action. ----------------------------------------
Authors
Richard P. Bagozzi, Rice University, U.S.A.
Volume
AP - Asia Pacific Advances in Consumer Research Volume 6 | 2005
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