Goal-Directed Behavior, Emotion, and Social Identity in Consumer Research

ABSTRACT - Consumer research has made many advances over the years. Most of this work has contributed to our knowledge of information processing. In the vast majority of cases, focus has been placed on studying cognitive processes, with the dependent variable being either attitudes, beliefs, or some other internal mental state. Much less research has investigated consumer action, which will be the topic of this talk. My objective will be to describe a program of research that I and others have pursued to better understand consumer action.



Citation:

Richard P. Bagozzi (2005) ,"Goal-Directed Behavior, Emotion, and Social Identity in Consumer Research", in AP - Asia Pacific Advances in Consumer Research Volume 6, eds. Yong-Uon Ha and Youjae Yi, Duluth, MN : Association for Consumer Research, Pages: 1.

Asia Pacific Advances in Consumer Research Volume 6, 2005      Page 1

GOAL-DIRECTED BEHAVIOR, EMOTION, AND SOCIAL IDENTITY IN CONSUMER RESEARCH

Richard P. Bagozzi, Rice University, U.S.A.

ABSTRACT -

Consumer research has made many advances over the years. Most of this work has contributed to our knowledge of information processing. In the vast majority of cases, focus has been placed on studying cognitive processes, with the dependent variable being either attitudes, beliefs, or some other internal mental state. Much less research has investigated consumer action, which will be the topic of this talk. My objective will be to describe a program of research that I and others have pursued to better understand consumer action.

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Authors

Richard P. Bagozzi, Rice University, U.S.A.



Volume

AP - Asia Pacific Advances in Consumer Research Volume 6 | 2005



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