Turning Silver Into Gold: the Impact of Situational Influences on the Retail Patronage Behaviors of Senior Citizens
ABSTRACT - Retailers and consumer researchers can benefit from better understanding the retail patronage behaviors of senior citizens because of the size, growth and buying power of the senior segment. This paper, which is rooted in grounded methods, identifies a set of behaviors, which are influenced by Asituation,@ and explains how these behaviors impact seniors’ retail patronage. The paper concludes with suggestions of ways retailers can utilize the findings to better meet the needs of senior shoppers.
Citation:
Deborah Brown McCabe, Lenita Davis, and Jim McCabe (2003) ,"Turning Silver Into Gold: the Impact of Situational Influences on the Retail Patronage Behaviors of Senior Citizens", in E - European Advances in Consumer Research Volume 6, eds. Darach Turley and Stephen Brown, Provo, UT : Association for Consumer Research, Pages: 153.
Retailers and consumer researchers can benefit from better understanding the retail patronage behaviors of senior citizens because of the size, growth and buying power of the senior segment. This paper, which is rooted in grounded methods, identifies a set of behaviors, which are influenced by "situation," and explains how these behaviors impact seniors’ retail patronage. The paper concludes with suggestions of ways retailers can utilize the findings to better meet the needs of senior shoppers. ----------------------------------------
Authors
Deborah Brown McCabe, University of Arizona, USA
Lenita Davis, University of Alabama, USA
Jim McCabe, Arizona State University West, USA
Volume
E - European Advances in Consumer Research Volume 6 | 2003
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