Islamic Consumptionscape in Turkey: Practices and Strategies of Faithful Consumption

ABSTRACT - The last decade witnessed the emergence of an Islamic consumptionscape in Turkey. Islamic style clothing stores and fashion shows, summer resorts, fitness and beauty centers and various religiously inspired popular culture and entertainment products became commonplace. In this paper we discuss the dynamics of the Islamic consumptionscape by exploring the daily consumption practices as well as the underlying marketing context. We focus on two cases: an Islamic summer resort and Islamic fashion styles. We discuss these practices as examples of consumption fusion and argue that Turkish Islamic consumption culture is characterized by pluralism and difference in which multiple tensions both between the local and the global and within the local itself are simultaneously negotiated.



Citation:

Ozlem Sandikci and Guliz Ger (2001) ,"Islamic Consumptionscape in Turkey: Practices and Strategies of Faithful Consumption", in E - European Advances in Consumer Research Volume 5, eds. Andrea Groeppel-Klien and Frank-Rudolf Esch, Provo, UT : Association for Consumer Research, Pages: 155.

European Advances in Consumer Research Volume 5, 2001      Page 155

ISLAMIC CONSUMPTIONSCAPE IN TURKEY: PRACTICES AND STRATEGIES OF FAITHFUL CONSUMPTION

Ozlem Sandikci, Bilkent University, Turkey

Guliz Ger, Bilkent University, Turkey

ABSTRACT -

The last decade witnessed the emergence of an Islamic consumptionscape in Turkey. Islamic style clothing stores and fashion shows, summer resorts, fitness and beauty centers and various religiously inspired popular culture and entertainment products became commonplace. In this paper we discuss the dynamics of the Islamic consumptionscape by exploring the daily consumption practices as well as the underlying marketing context. We focus on two cases: an Islamic summer resort and Islamic fashion styles. We discuss these practices as examples of consumption fusion and argue that Turkish Islamic consumption culture is characterized by pluralism and difference in which multiple tensions both between the local and the global and within the local itself are simultaneously negotiated.

----------------------------------------

Authors

Ozlem Sandikci, Bilkent University, Turkey
Guliz Ger, Bilkent University, Turkey



Volume

E - European Advances in Consumer Research Volume 5 | 2001



Share Proceeding

Featured papers

See More

Featured

Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations

Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands

Read More

Featured

Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions

Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA

Read More

Featured

How Regional Diasporic Consumer Experiences Produce Transnational Imaginary

Mark Buschgens, RMIT University
Bernardo Figueiredo, RMIT University
Kaleel Rahman, RMIT University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.