Special Session Summary Retailing From a Behavioural Point of View



Citation:

Bernhard Swoboda (2001) ,"Special Session Summary Retailing From a Behavioural Point of View", in E - European Advances in Consumer Research Volume 5, eds. Andrea Groeppel-Klien and Frank-Rudolf Esch, Provo, UT : Association for Consumer Research, Pages: 101.

European Advances in Consumer Research Volume 5, 2001      Page 101

SPECIAL SESSION SUMMARY

RETAILING FROM A BEHAVIOURAL POINT OF VIEW

Bernhard Swoboda, Saarland University, Germany

SESSION OVERVIEW

All papers deal with recent retailing phenomena from a behavioural point of view. Swoboda analyses preferences of convenience shoppers and traditional shoppers for different retail formats. He indicates important attributes for retailing strategies focussing on the convenience shopper on the basis of a conjoint analysis. Morschett analyses the question of brand equity from a retailer’s perspective. He develops a model of influence factors on and effects of a retail brand. Terlutter and Diehl use an environmental approach to trade. Terlutter suggests to make more use of the lifestyle when designing trade environments. He recommends to replace the variable personality by the lifestyle in the environment model of Mehrabian/Russell (1974). Diehl offers a model of consumer behaviour for internet stores. She transfers the knowledge gained from real shops to virtual shops taking the specifics of the internet into account.

----------------------------------------

Authors

Bernhard Swoboda, Saarland University, Germany



Volume

E - European Advances in Consumer Research Volume 5 | 2001



Share Proceeding

Featured papers

See More

Featured

G10. The Effects of self-construal on evaluations of brand logo colors

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA

Read More

Featured

J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology

Read More

Featured

Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review

Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.