Special Session Summary Customer Satisfaction: the Impact of Responsiveness, Promotion Orientation, Service Quality and Relational Behavior



Citation:

Wanru Su (1998) ,"Special Session Summary Customer Satisfaction: the Impact of Responsiveness, Promotion Orientation, Service Quality and Relational Behavior", in AP - Asia Pacific Advances in Consumer Research Volume 3, eds. Kineta Hung and Kent B. Monroe, Provo, UT : Association for Consumer Research, Pages: 59-60.

Authors

Wanru Su, Yuan Ze University, Taiwan, R.O.C.



Volume

AP - Asia Pacific Advances in Consumer Research Volume 3 | 1998



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