Country of Origin Effect on Product Usage Conspicuousness
ABSTRACT - The country-of-origin effect and product consumption conspicuousness are examined. Hypotheses are tested to understand the importance of the COO effect with respect to consumers purchasing intentions of public vs. private and luxury vs. necessity products. A products country of origin has a stronger effect when considering luxury products. The conspicuous aspect of the consumption comes second.
Citation:
Francis Piron, Go Kiah Kiah, Pang Kah Meng, and Wong Li Peng (2001) ,"Country of Origin Effect on Product Usage Conspicuousness", in AP - Asia Pacific Advances in Consumer Research Volume 4, eds. Paula M. Tidwell and Thomas E. Muller, Provo, UT : Association for Consumer Research, Pages: 97.
The country-of-origin effect and product consumption conspicuousness are examined. Hypotheses are tested to understand the importance of the COO effect with respect to consumers purchasing intentions of public vs. private and luxury vs. necessity products. A products country of origin has a stronger effect when considering luxury products. The conspicuous aspect of the consumption comes second. ----------------------------------------
Authors
Francis Piron, Nanyang Technological University, Singapore
Go Kiah Kiah, Nanyang Technological University, Singapore
Pang Kah Meng, Nanyang Technological University, Singapore
Wong Li Peng, Nanyang Technological University, Singapore,
Volume
AP - Asia Pacific Advances in Consumer Research Volume 4 | 2001
Share Proceeding
Featured papers
See MoreFeatured
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
Featured
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA
Featured
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana