Extending the Construct of Consumer Ethnocentrism: When Foreign Products Are Preferred

ABSTRACT - This paper tests whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Specifically, the present study evaluates the psychometric properties of the CETSCALE in the transition economies of Russia and China using both student and non-student samples. Findings show that the scale can be used effectively in developing economies. Further, a valid and reliable 6-item version of the CETSCALE is developed based on these samples. The results are validated with a re-analysis of Netemeyer, Durvasula, and Lichtenstein’s (1991) data collected in developed countries.



Citation:

Jill G. Klein, Richard Ettenson, and Balaji C. Krishnan (2001) ,"Extending the Construct of Consumer Ethnocentrism: When Foreign Products Are Preferred", in AP - Asia Pacific Advances in Consumer Research Volume 4, eds. Paula M. Tidwell and Thomas E. Muller, Provo, UT : Association for Consumer Research, Pages: 91.

Asia Pacific Advances in Consumer Research Volume 4, 2001      Page 91

EXTENDING THE CONSTRUCT OF CONSUMER ETHNOCENTRISM: WHEN FOREIGN PRODUCTS ARE PREFERRED

Jill G. Klein, INSEAD, France

Richard Ettenson, Thunderbird, USA

Balaji C. Krishnan, Emory University, USA

ABSTRACT -

This paper tests whether the construct of consumer ethnocentrism extends to contexts in which foreign products are preferred to domestic products. Specifically, the present study evaluates the psychometric properties of the CETSCALE in the transition economies of Russia and China using both student and non-student samples. Findings show that the scale can be used effectively in developing economies. Further, a valid and reliable 6-item version of the CETSCALE is developed based on these samples. The results are validated with a re-analysis of Netemeyer, Durvasula, and Lichtenstein’s (1991) data collected in developed countries.

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Authors

Jill G. Klein, INSEAD, France
Richard Ettenson, Thunderbird, USA
Balaji C. Krishnan, Emory University, USA



Volume

AP - Asia Pacific Advances in Consumer Research Volume 4 | 2001



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