Varieties of Sacred and Profane in Consuming Museum Experience: a Netnographic Study of Japanese Tourists in New York

ABSTRACT - One of the popular destinations for Japanese tourists overseas is a museum. This article explores their experiential consumption of museum visits in New York City based on personal essays posted on the Internet. The netnographic study indicates that, to Japanese tourists, the museum is a cultural mall in which they come to shop, dine, socialize, and enjoy the atmosphere of foreignness and atmospherics of authenticity. Objects and people in the museum serve as stimuli that provoke a wide variety of feelings. Their most memorable moments in the museum are derived from intercultural personal interactions with non-Japanese visitors and staff.



Citation:

Yuko Minowa (2003) ,"Varieties of Sacred and Profane in Consuming Museum Experience: a Netnographic Study of Japanese Tourists in New York", in E - European Advances in Consumer Research Volume 6, eds. Darach Turley and Stephen Brown, Provo, UT : Association for Consumer Research, Pages: 332.

European Advances in Consumer Research Volume 6, 2003      Page 332

VARIETIES OF SACRED AND PROFANE IN CONSUMING MUSEUM EXPERIENCE: A NETNOGRAPHIC STUDY OF JAPANESE TOURISTS IN NEW YORK

Yuko Minowa, Long Island UniversityBBrooklyn Campus, USA

ABSTRACT -

One of the popular destinations for Japanese tourists overseas is a museum. This article explores their experiential consumption of museum visits in New York City based on personal essays posted on the Internet. The netnographic study indicates that, to Japanese tourists, the museum is a cultural mall in which they come to shop, dine, socialize, and enjoy the atmosphere of foreignness and atmospherics of authenticity. Objects and people in the museum serve as stimuli that provoke a wide variety of feelings. Their most memorable moments in the museum are derived from intercultural personal interactions with non-Japanese visitors and staff.

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Authors

Yuko Minowa, Long Island UniversityBBrooklyn Campus, USA



Volume

E - European Advances in Consumer Research Volume 6 | 2003



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