Special Session Summary Engendering Pro-Social Consumer Behavior in Sweden



Citation:

Anna Olofsson (1998) ,"Special Session Summary Engendering Pro-Social Consumer Behavior in Sweden", in E - European Advances in Consumer Research Volume 3, eds. Basil G. Englis and Anna Olofsson, Provo, UT : Association for Consumer Research, Pages: 59.

European Advances in Consumer Research Volume 3, 1998      Page 59

SPECIAL SESSION SUMMARY

ENGENDERING PRO-SOCIAL CONSUMER BEHAVIOR IN SWEDEN

Anna Olofsson, Ordpolen Informations AB, Sweden

Alcohol is a common drug among adolescents in Sweden and other countries. Often the consumption of alcohol begins at an early age. Indeed, a majority of Swedish adolescents have been drunk at least once before they have a legal right to buy alcohol. In general, over consumption of alcohol by adolescents is a serious problem in Scandinavia as well as in other parts of the world. In order to deal with the problem governments often legislate against and restrict the availability of alcoholic beverages for adolescents. This has been attempted in Sweden with poor results. This session presents a social marketing campaign that has been undertaken by the Swedish Brewers Trade Association together with a non-profit organization "The Non-Violence Association." The presenters will discuss the effects of this campaign on adolescents in Sweden.

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Authors

Anna Olofsson, Ordpolen Informations AB, Sweden



Volume

E - European Advances in Consumer Research Volume 3 | 1998



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