Theoretical Advances in Consumer Neuroscience: How Affective, Cognitive, and Social Neuroscience Informs Consumer Behavior (And Vice Versa)

During the roundtable, participants will debate theoretical advances in consumer neuroscience, especially how concepts from affective, cognitive, and social neuroscience can inform consumer research and vice versa. The roundtable aims to develop directions for theory development and testing in the field of the neurophysiology of consumption.



Citation:

Martin Reimann, Adam Craig, and Bill Hedgcock (2017) ,"Theoretical Advances in Consumer Neuroscience: How Affective, Cognitive, and Social Neuroscience Informs Consumer Behavior (And Vice Versa)", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1007-1007.

Authors

Martin Reimann, University of Arizona, USA
Adam Craig, University of Kentucky, USA
Bill Hedgcock, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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