Inspired to Speak Up: Role of Inspiration on Minority Opinion Expression

Expressing unpopular or minority opinions has consequences, even though the opinion holders may have their groups’ best interest at heart. The current research examines when and why inspiration prompts people to express minority opinions.



Citation:

Xingbo Li and Zengxiang Chen (2017) ,"Inspired to Speak Up: Role of Inspiration on Minority Opinion Expression", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1075-1075.

Authors

Xingbo Li, University of Louisville, USA
Zengxiang Chen, Sun Yat-sen University, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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